Meta,
led by CEO Mark Zuckerberg, has introduced Threads, a new app poised to
rival Twitter. This latest offering from Meta expands upon the success
of Instagram, aiming to provide users with a positive and creative platform to
express their ideas.
With
Threads, users can seamlessly transition from Instagram to a dedicated space
designed for real-time updates and public conversations. By logging in with
their Instagram accounts, users can retain their usernames and verifications
while also having the option to personalize their profiles exclusively for
Threads. The app prioritizes accessibility by incorporating features such as
screen reader support and AI-generated image descriptions, aligning with
Instagram's commitment to inclusivity.
Threads
includes a feed that merges posts from followed Instagram accounts with
recommended content from new creators, enhancing discovery and engagement.
Users can share text-based posts of up to 500 characters, accompanied by links,
photos, and videos lasting up to 5 minutes. Furthermore, Threads facilitates
the sharing of posts to Instagram Stories or as links on other platforms,
expanding the reach and impact of users' content.
The
microblogging platform offers robust user control tools, allowing users to
manage who can mention or reply to their posts and filter out specific words in
thread replies. Safety features familiar to users, such as blocking,
restricting, and reporting profiles, are also integrated into the app.
Looking
ahead, Meta has plans to make Threads compatible with ActivityPub, an open
social networking protocol established by the World Wide Web Consortium (W3C).
This compatibility would enable connections with other apps that support
ActivityPub. Meta envisions a future where users have greater control over
their audiences, including the ability to seamlessly transfer their content to
other services.
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Threads
is now available for download on iOS and Android devices in over 100 countries,
including India, empowering users to discover communities across various apps.
Meta has also promised forthcoming updates, such as improved recommendations in
the feed and a more robust search function to facilitate real-time topic and
trend tracking.
Ahead
of the launch, Meta's stock closed up 3 percent on Wednesday, surpassing gains
made by competitor tech companies, despite a slight decline in the broader
market, as reported by Reuters.
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